In the fast-moving consumer goods industry, only a few players have a monopoly over all the verticals. Companies like Procter and Gamble, Coca-Cola, Johnson and Johnson, Kelloggs, etc., have various sub-brands under their company, enabling them to branch into different product lines.
There are a lot of ways to implement product branding and one way is through contacting prospect buyers or advertisers for our product and it’s best to contact them using a business phone with an eSim. You might be asking what is an Esim? There are a lot of articles online so that you’ll know more about it.
Competing with such brands can be challenging, but with the right strategy, it will become easier for you to establish your snacks or other types of FMCG in the market.
The first thing you need to do to establish yourself apart is to focus on the product packaging. It is one of the primary factors that help consumers decide which product to pick, and if your packaging is at par or better than those big brands, then there is a high chance the consumer will choose your product.
So, instead of choosing generic packaging for your product, opting for a custom and tailor-made approach is important.
You can now find companies who will print customized chip bags for you over the internet. All you need to do is send your designs, and they will ensure that the packaging is printed in the best way.
Here are some ways you can implement product branding.
Understand the purpose of the product
The essence of good product design lies in establishing the product’s purpose in the customers’ life.
It should stay true to its unique characteristics, components, and features and must communicate how it will impact the consumer’s life.
For instance, if the chips you are selling are healthy, then the packaging and the overall branding must communicate that they will not impact your health or that the product does not have any added preservatives.
Once you have identified what purpose the product solves in your customer’s life, you can check out the market trend and decide accordingly.
Conduct research on the market and other similar products
You must get a strong understanding of the market and the audience. You must know what type of packing design and pressure points of the consumer you must target to proceed.
You need to understand the competition and how they implement their strategy to one-up them and establish yourself.
For instance, if you realize that most of the chip buyers in the industry for all companies are people in the age group of 15-20 years, your product branding must resonate with it.
Researching such intricacies of the product will help you decide its purpose and how you can use it to make the product stand out in the market.
Use Visual Elements wisely.
Visual elements play a vital role, as the colors you use in the branding, the logo placement, and the text can make or break your branding strategy.
In addition, to keep the product safe from spills or damage, the packaging must communicate what the product is, what it stands for, and its ingredients.
So, when placing your order for customized chip bags, you must ensure that all these points are addressed to design the perfect product package.
You must keep these points in mind to strengthen your product branding.